Smart Brand Wins MMA SA Smartie Award
FUTURELIFE® was awarded gold at one of South Africas most prestigious digital award events, the MMA SA Smarties Awards, on Thursday evening, 30th March. The popular FMCG brand was awarded the accolade in the E-Commerce Marketing: Integrated E-Commerce Innovation Category for its 2022 performance marketing campaign. The vision was to offer our consumers a customized and innovative experience that would make it even easier for them to lead healthier lives through our smart nutrition. We achieved this and exceeded even our own expectations says Mark Bunn, Managing Director of FUTURELIFE®.

Hosted by MMA, the Smarties award is the only global innovation award presented in recognition of outstanding innovation and creativity by leaders, brands and agencies, using technology to innovate in their approach to modern marketing. The FUTURELIFE® campaign had formidable competition such as Shoprite, Nandos and Heineken and given that the online store was launched within 60 days from start to finish, and with just one year in the market, their direct-to-consumer e-commerce channel has achieved remarkable success.

Digital and e-commerce have been an important part of the company's growth strategy, so it was simple to accelerate these channels to meet the changing consumer patterns caused by COVID. The investment FUTURELIFE® has made into e-commerce will assist the brand to continue to develop the platform to ensure that it exceeds customer expectations into the future. Our Direct-to-Consumer platform has allowed us to engage directly with our consumers, taking personalization to new heights, says Karyn Hamilton, FUTURELIFE® Marketing Manager. We are always looking for new and innovative ways to bring our brand to life and value to our customers, and the launch of FUTURELIFE®s e-commerce platform gave us an opportunity to do just that. We have seen outstanding results and consequently gone from strength to strength.

This article was first published on The Blog Africa.