Starting today, we’re combining IGTV and feed videos into one format - Instagram Video. We’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content.
Today we’re launching ads in the Instagram Shop tab globally to make it easier for people to discover and shop from brands when they’re already in the mood to browse.
At Instagram, we’re committed to helping creators turn their passion into a living and supporting small businesses. As part of our ongoing work to give professionals the tools they need, we are launching new experiences in Instagram Insights that will help creators and businesses learn more about their audience.