The Advantages of Google Ads
Are you using everything Google Ads have to offer to their full potential? Recently Google launched Performance Max campaigns, however, it is more than just another tool for advertisers to use. “It’s a new goal-based campaign that aims to increase online sales, generate more leads and drive more store visits to physical business locations,” said Rodney Ip, global product lead of Google Ads.
Performance Max campaigns offer enhanced automation abilities, as they use machine learning to create digital ads and they can be used to target customers with extreme accuracy. Another benefit for advertisers is that they offer more in depth insights on customers, the reach of your ads and how to improve your ads.
Although, one of the best added features of Performance Max campaigns, is that they are powered by your goals as a brand. This means that all of your ads will be created to not only help reach your goals, but also reach new customers. Moreover, they provide greater personalisation for your campaigns, which will help them stand out from other brands.
Nowadays it can be difficult for businesses to keep up with the growing number of online platforms for advertising, as ads have to be specialised for different platforms and channels. But with Performance Max campaigns, businesses can advertise a single ad campaign across all of Google’s channels: Search, Display, Gmail, YouTube, Maps and Discovery. This shows that Performance Max is about creating a streamlined experience that increases efficiency and generates more conversions.
Performance Max was released near the end of 2021 and has since garnered great success. Due to the campaign's triumph, Smart Shopping and Local campaigns will be upgraded to Performance Max this year. However, most of the existing settings will remain the same, which will make it simpler for advertisers to upgrade to the new software.
As of this year TDMC is now a premier partner with Google. This means we are in the top 3% of all agency partners working with Google. We have a formidable team that can help you set up your Google Ads campaign and assist in generating more sales for your business through Performance Max. TDMC is always focused on looking towards the future, and discovering new ways in which we can help you reach your goals and new customers.
References:
Patterson, C. 2022. Google Performance Max campaigns: What marketers should know. Search Engine Land, 14 March 2022. Available at: https://searchengineland.com/what-marketers-should-know-about-googles-performance-max-campaigns-382457
Osmundson , B. 2022. Google Ads Performance Max Replaces Smart Shopping & Local. Search Engine Journal, 30 January 2022. Available at:
https://www.searchenginejournal.com/google-ads-performance-max/435595/#close
Janik , R. 2021. What You Need To Know About Performance Max Campaigns In Google Ads. Forbes 3 September 2021. Available at:
