Mass email blasts are dead. (Okay, not dead dead, but pretty damn ineffective.) If you’re still sending the same generic message to everyone on your list, you’re basically throwing money down the drain. Brand X figured this out, pivoted and watched their email revenue skyrocket to 43% of total sales. Here’s how we made it happen.

The Challenge: Engagement & Personalisation

Brand X wanted to connect with athletes, parents, kids and everyday people looking to level up their nutrition. But their emails? They weren’t hitting the mark. The messaging was broad, the engagement was low and the conversions definitely had room for improvement. The challenge? Ditching the one-size-fits-all approach and crafting content that actually spoke to each audience segment in a meaningful way, without losing brand consistency or revenue opportunities.

The Fix: Smarter Segmentation, Personalisation & Automation

Enter Klaviyo. Instead of blasting the same message to everyone, we used first-party data to segment audiences based on real behaviour. Athletes got content that fuelled performance, parents received tailored recommendations for their kids and everyday consumers got exactly what they needed - nothing more, nothing less.

We also:

• Set up automated flows to nurture leads and recover lost sales.
• Introduced behaviour-based triggers (because what’s better than an email arriving exactly when you need it?)
• Personalised product recommendations based on browsing and purchase history.

The Payoff: 43% of Total Revenue from Email

Brand X’s email strategy went from background noise to major revenue driver. With segmentation and automation in play, emails weren’t just opened - they converted. During the reporting period, email marketing accounted for 43% of total revenue.

The takeaway? If you’re still sending generic email blasts, you’re leaving serious money on the table. Get personal. Get strategic. And get those conversions rolling in.