![Google Audit](http://tdmc.co.za/cdn/shop/files/shop2_f9d944c2-46f0-4f06-91af-01cea0ca1a6f_{width}x.png?v=1694506799)
![Google Audit](http://tdmc.co.za/cdn/shop/files/shop2_f9d944c2-46f0-4f06-91af-01cea0ca1a6f_{width}x.png?v=1694506799)
Google Audit
- Determine Goals and Review all tracked conversion events
- Location targeting
- Device targeting
- Bid strategies
- Impression share + Ad ranks
- Past performance trends
- Expansion opportunities
- Audit all keywords
- Audit KPI's vs Business Objectives
- Review budget split between brand and generic
- Match types
- Review Ad group sizes
- Review audience overlap and competitor insights
- Review use of Remarketing lists
- Review channels in use (search, PMax, YouTube, Discovery, Shopping)