The Smarties Awards are hosted by MMA, and are the world’s only innovation awards that recognise leaders, brands, agencies and tech providers that use technology to pioneer new approaches in modern marketing. This annual competition honours outstanding innovation and creativity resulting in significant business impact, and includes live pitch sessions with a panel of 17 judges.

TDMC’s Futurelife campaign was pitted against campaigns for the likes of ShopriteX, Shoprite Group of Companies for Xtra Savings and Sixty60, VMLY&R for Nando’s, and Futuretech Media for Heineken’s Shoppable Media Solution in the Ecommerce Marketing: Integrated Ecommerce Innovation Category. Each campaign was detailed across a multitude of measurables, including actual business results (40% of the entry mark), social impact, as well as direct ROI and ROAS figures.

This article was first published on eCommerce.co.za.