CASE STUDY — EMAIL MARKETING

Futurelife

How TDMC revolutionised FutureLife's email marketing strategy with Klaviyo — delivering a 258.4% increase in attributed revenue.

Email Marketing Klaviyo FMCG

258.4%

Increase in Email Revenue

43%

Of Total Revenue from Email

+168%

Growth in Campaign Recipients

152%

Increase in Conversion Value

21.03%

Growth in Unique Opens

01

Executive Summary

Futurelife, an FMCG company with a focus on nutrition, faced a significant challenge in connecting with their diverse audience segments, including athletes, parents and everyday consumers. Their one-size-fits-all email strategy lacked personalisation, leading to low engagement and underwhelming conversions.

A staggering 258.4% increase in revenue attributed to email marketing and a remarkable 43% lift in email driven revenue contribution.

By leveraging Klaviyo's advanced segmentation, personalisation, and automation tools, we were able to craft highly targeted and behaviour-driven email campaigns for this client.

02

The Problem

Despite its strong market presence, Futurelife struggled to meaningfully connect with its audience via email.

01

Generic messaging failed to resonate with specific segments like athletes and parents.

02

Open rates and click-through rates were mediocre, leaving potential revenue untapped.

03

Without data-driven personalisation, email campaigns weren't converting effectively.

03

The Solution

Smarter Segmentation

Using Klaviyo's first-party data, we segmented Futurelife's audience into targeted groups — athletes, parents, everyday consumers — each receiving content tailored to their goals.

Behaviour-Based Personalisation

Generic messaging was replaced with personalised recommendations based on browsing history, purchase patterns, and engagement data.

Automation for Impact

Automated flows — welcome sequences, abandoned cart emails — kept the brand consistently in front of potential buyers, recovering lost sales seamlessly.

04

Results

258.4%

Increase in Email Revenue

43%

Of Total Revenue from Email

+168%

Growth in Campaign Recipients

152%

Increase in Conversion Value

21.03%

Growth in Unique Opens

Futurelife's email campaigns went from being an overlooked communications channel to a critical revenue driver, proving the tangible results that personalised marketing can deliver.

05

Conclusion

Futurelife's collaboration with Klaviyo marked a turning point in their email marketing strategy. By focusing on segmentation, personalisation and automation, they achieved remarkable growth in both engagement and revenue.

This partnership highlights the power of leveraging data-driven insights to craft meaningful connections with customers — delivering the right message to the right person, at the right time.

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Futurelife

Executive Summary

Right message. Right person. Right time.

The Problem

The Solution

Results

Conclusion

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