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Your go-to hub for the latest digital trends, insights, and updates. From industry news to expert tips, this is where you stay sharp, informed and ahead of the curve in a fast-moving marketing landscape.

ā€œI am still learningā€

ā€“ Michelangelo

Whatā€™s the latest in digital?

Your digital agencyā€™s Shopify and Google Partner status is crucial to your success

TDMCĀ (The Digital Media Collective) has attained both Shopify Plus Partner status and Google Premier Partner status, a dual accreditation that places it in rare company ā€“ it is one of...

This isn't the wild west anymore

TDMC has welcomed the findings of the Institute of Practitioners in Advertisingā€™s (IPA) groundbreaking study. The United Kingdomā€™s professional body for advertising, media and marketing communications agencies published ā€œThe ROI...

Black Friday ā€˜spikeā€™ more powerful than ever

As South Africaā€™s e-commerce landscape reached new heights during Black Friday 2025,Ā TDMC (The Digital Media Collective)Ā has released exclusive performance data and shownĀ collective 18.7% growth from a control group of 46...

11 strategies for e-commerce gift guides that convert

Leading South African agencyĀ TDMC (The Digital Media Collective)Ā shares some proven strategies that will help e-commerce businesses cut through the digital noise and transform seasonal content into revenue-generating powerhouses. This festive...

How to prepare your E-commerce business for peak retail season

As South African retailers prepare for the most lucrative period of the year, key insights show that businesses focusing solely on Black Friday and Christmas are missing out on significant...

The ultimate Black Friday survival guide for South African E-commerce retailers

Black Friday on November 28 represents a massive opportunity ā€“ SA consumers spent over R30 billion across just three banks in 2024, with online transactions up 14% YoY. However, planning...

WHY AI PERSONALISATION IS A GAME-CHANGER FOR ECOMMERCE

Intro: AI personalisation is revolutionising the way retailers connect with their customers and positively impacting the bottom line. Cheryl Ingram is CEO of TDMC (The Digital Marketing Collective), where she...

6 KEY TRENDS SHAPING DIGITAL MARKETING IN SA IN 2025

January 2025 As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. For businesses and brands to remain relevant and reap the...

The strategic imperative: in-house ā€˜savingsā€™ vs the out-sourced advantage

June 2025 An out-sourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, big and small. Recent data from leading global...

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