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Your go-to hub for the latest digital trends, insights, and updates. From industry news to expert tips, this is where you stay sharp, informed and ahead of the curve in a fast-moving marketing landscape.

“I am still learning”

– Michelangelo

What’s the latest in digital?

The ultimate Black Friday survival guide for South African E-commerce retailers

Black Friday on November 28 represents a massive opportunity – SA consumers spent over R30 billion across just three banks in 2024, with online transactions up 14% YoY. However, planning...

WHY AI PERSONALISATION IS A GAME-CHANGER FOR ECOMMERCE

Intro: AI personalisation is revolutionising the way retailers connect with their customers and positively impacting the bottom line. Cheryl Ingram is CEO of TDMC (The Digital Marketing Collective), where she...

6 KEY TRENDS SHAPING DIGITAL MARKETING IN SA IN 2025

January 2025 As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. For businesses and brands to remain relevant and reap the...

The strategic imperative: in-house ‘savings’ vs the out-sourced advantage

June 2025 An out-sourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, big and small. Recent data from leading global...

WHY YOUR DIGITAL MEDIA MIGHT NOT BE SCALING

May 2025 As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns. In this...

HOW AI IS TAKING E-COMMERCE PLACES IN SOUTH AFRICA

September 2025 Key insights and opportunities for e-commerce businesses following the Google innovation reveals at the recent AI in Action event. TDMC (The Digital Media Collective), a certified Google Premier...

TDMC HQ’s 8 key digital marketing insights from the past year

April 2025 As one of South Africa’s leading digital media agencies, TDMC (The Digital Media Collective) has a front row seat to the evolving e-commerce landscape. Here are some essential...

How AI is taking e-commerce places in South Africa

TDMC (The Digital Media Collective), a certified Google Premier Partner, Meta Business Partner and Shopify Select Partner shares its analysis of Google’s AI in Action conference held in Cape Town...

Digital Marketing’s New Era: Stay Ahead or Fall Behind

If you’re still running the same marketing playbook from five years ago, we’ve got bad news… it’s officially expired. The industry is shifting fast, and the brands that aren’t keeping...

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