Cheryl Ingram explains how COVID-19 has fast-tracked the adoption of ecommerce for both consumers and retailers
As predominantly e-commerce focussed business that started in 2013, it’s fair to say that the ...
Africa's ecommerce portal goes live
The ecommerce sector in Africa is on an upward trajectory. According to the United Nations Confer...
GUEST POST: Forget Winter, Black Friday is coming…
Get your business BFCM ready!
Black Friday and Cyber are relatively new concepts in the South A...
#EcommerceDay2021
A wide range of e-commerce masterclasses and offers from leading industry brands, including PayFa...
6 Tips for your Black Friday shopping
Black Friday and Cyber Monday are relatively new concepts in the South African market. That being...
The role of influencers for ecommerce brands
For South African consumers, the shift from bricks-and-mortar shopping to online retail has t...
Abandoned carts
According to Baymard Institute, 69.57% of online shopping carts are abandoned. Think about that for a minute. That means that for every 100 potential customers, 70 of them will leave without purchasing. Lots of factors play a role in cart abandonment, so
it’s safe to say that the vast majority of people adding items to their online cart won’t complete a purchase.
it’s safe to say that the vast majority of people adding items to their online cart won’t complete a purchase.
Direct to consumers
E-commerce gives niche brands, newcomers and startups the opportunity to level the playing field. Even before the pandemic, many new brands launched exclusively online with little need to enhance their offering with a brick and mortar option. And brands, that historically relied on traditional retail, were also seen to be making moves into digital with a Direct to Consumer channel.
Consumers
When Covid-19 first shut down shops in 2020, it hastened trends that were already overhauling the retail industry across the globe. Few were prepared for the dramatic switch to E-commerce and even brands with a well established online presence struggled to provide consumers with the VIP experience they were used
to in-store.
to in-store.