SOCIAL COMMERCE = SOCIAL NETWORKING + ECOMMERCE
Social commerce was one of the biggest trends in social media in 2021. All of the major social platforms have placed commerce front and center of their business strategies, introducing new features that are aimed at convincing consumers to go from inspiration to purchase with a single click of a button or a tap on a mobile screen.
Direct to consumers
E-commerce gives niche brands, newcomers and startups the opportunity to level the playing field. Even before the pandemic, many new brands launched exclusively online with little need to enhance their offering with a brick and mortar option. And brands, that historically relied on traditional retail, were also
seen to be making moves into
digital with a Direct to
Consumer channel.
seen to be making moves into
digital with a Direct to
Consumer channel.