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Your go-to hub for the latest digital trends, insights, and updates. From industry news to expert tips, this is where you stay sharp, informed and ahead of the curve in a fast-moving marketing landscape.

“I am still learning”

– Michelangelo

What’s the latest in digital?

The impact of COVID-19 on ecommerce in SA

As a predominantly ecommerce focussed business that started in 2013, it's fair to say that the first 4 years of our existence often felt like we were swimming upstream. Why? ...

Cheryl Ingram explains how COVID-19 has fast-tracked the adoption of ecommerce for both consumers and retailers

As predominantly e-commerce focussed business that started in 2013, it’s fair to say that the first four years of our existence often felt like we were swimming upstream. Why? Because the...

Africa's ecommerce portal goes live

The ecommerce sector in Africa is on an upward trajectory. According to the United Nations Conference on Trade and Development ( UNCTAD ), global ecommerce sales in 2018 reached $25.6 trillion, an...

GUEST POST: Forget Winter, Black Friday is coming…

Get your business BFCM ready!  Black Friday and Cyber are relatively new concepts in the South African market. That being said, 87% (almost 9 out of 10) consumers in South...

#EcommerceDay2021

A wide range of e-commerce masterclasses and offers from leading industry brands, including PayFast, Bidorbuy, PriceCheck, uAfrica and Lulalend, will boost e-commerce businesses during South Africa's first E-commerce Day.  South...

6 Tips for your Black Friday shopping

Black Friday and Cyber Monday are relatively new concepts in the South African market. That being said, 87% (almost 9 out of 10) of consumers in South Africa know what Black...

The role of influencers for ecommerce brands

For South African consumers, the shift from bricks-and-mortar shopping to online retail has traditionally been slow. Although half the population has access to the internet and mobile services, online sales...

Abandoned carts

According to Baymard Institute, 69.57% of online shopping carts are abandoned. Think about that for a minute. That means that for every 100 potential customers, 70 of them will leave...

Direct to consumers

E-commerce gives niche brands, newcomers and startups the opportunity to level the playing field. Even before the pandemic, many new brands launched exclusively online with little need to enhance their...

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