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Your go-to hub for the latest digital trends, insights, and updates. From industry news to expert tips, this is where you stay sharp, informed and ahead of the curve in a fast-moving marketing landscape.

“I am still learning”

– Michelangelo

What’s the latest in digital?

The impact of AI-powered ChatGPT on digital media agencies and e-commerce

Many question whether AI-powered ChatGPT is coming for their jobs and the far-reaching impact it will have on society. While chatbots themselves have been around for ages, ChatGPT – developed...

E-Commerce: How tertiary education must change to meet industry needs

The e-commerce boom shows no signs of slowing down, with FNB Merchant Services expecting more than 1 billion online transactions in South Africa during 2025. As more brands take their offerings...

How to get your brand ahead this Black Friday

Black Friday is an international sales beast that is gaining marked traction in the South African retail landscape. Savvy online buyers and sellers alike have got plenty to gain around...

The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategies to Use in 2022

by Aaron Orendorff, Elise Dopson The fashion industry is no stranger to innovation. 2PM reports that 13 of the top 20 DTC brands are in the fashion and apparel industry. Brands like Skims, Allbirds,...

Why email should form a key part of your e-commerce marketing strategy

Did you know that around key sales dates like Black Friday, email marketing can yield a more than 4% sales conversion success rate, and that the global average of cart...

Interactive content: The future of ecommerce marketing

One of the main advantages of interactive content is that it has the ability to increase engagement and drive conversions. Unlike traditional static content, interactive content is more likely to...

The changing face of e-commerce for South African retailers

For retailers to ensure that they benefit from this steep upward trajectory, they need to adopt a future facing strategy, says Cheryl Ingram, the managing director and co-founder of the Digital...

TDMC takes on some of SA’s biggest advertising agencies

The Smarties Awards are hosted by MMA, and are the world’s only innovation awards that recognise leaders, brands, agencies and tech providers that use technology to pioneer new approaches in...

Futurelife Smart Nutrition Wins Gold

Smart Brand Wins MMA SA Smartie AwardFUTURELIFE® was awarded gold at one of South Africas most prestigious digital award events, the MMA SA Smarties Awards, on Thursday evening, 30th March....

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